Tru Value; What we Stand For!
Tru Vision
To be the trusted and sustainable provider of Quality food products in Africa and beyond
Tru Mission
We are committed to the provision of high quality and sustainable food products through improved efficiencies, focused customer service and increased brand equity built on Quality products.
Tru Values
- Customer driven
- Committed to Quality, efficiency and Innovation
- Trust, Integrity and teamwork
- Be mindful of our environment and social responsibility
Tru Strategic Goals
Customers – to be a customer oriented leader in the provision of quality food products
In the beginning
Established in 1958, Trufoods set its pace by contract manufacturing for some of the largest multinationals involved in... [More]
Tru to Our Word
Trufoods is a market leader in production and marketing of the Region’s most cherished food and grocery brands for over 50 Years... [More]
Going far and Beyond
Currently, Zesta jam is the market leader in 4 African markets. These are; Kenya, Uganda, Tanzania and Zambia while... [More]
Our Tru Brands
