Tru Value; What we Stand For!

Tru Vision

To be the trusted and sustainable provider of Quality food products in Africa and beyond

Tru Mission

We are committed to the provision of high quality and sustainable food products through improved efficiencies, focused customer service and increased brand equity built on Quality products.

Tru Values

  • Customer driven
  • Committed to Quality, efficiency and Innovation
  • Trust, Integrity and teamwork
  • Be mindful of our environment and social responsibility

Tru Strategic Goals

Customers – to be a customer oriented leader in the provision of quality food products

In the beginning

Established in 1958, Trufoods set its pace by contract manufacturing for some of the largest multinationals involved in... [More]

Tru to Our Word

Trufoods is a market leader in production and marketing of the Region’s most cherished food and grocery brands for over 50 Years... [More]

Going far and Beyond

Currently, Zesta jam is the market leader in 4 African markets. These are; Kenya, Uganda, Tanzania and Zambia while... [More]

Our Tru Brands

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