In The Beginning
Established in 1958, Trufoods set its pace by contract manufacturing for some of the largest multinationals involved in agribusiness such as Brooke Bond. Over the years, Trufoods decided to take a bolder step into the world of ‘in the kitchen’ and ‘on the table’ brands specifically for the Kenyan market.
It is through this step that the company produced and sold jam under the well-known, Zesta brand. This was warmly accepted into the market and soon Trufoods expanded its offers by making fruit juices, food and eventually vegetable products.
The Journey Begins
After Zesta, came Kenylon, which was a product created from the fuse between Trufoods and Kabazi Canners in 1964. The companies worked together but continued to operate independently. The two companies carried out continuous research for the sake of adding other products under the two popular brands; Zesta and Kenylon. With all this, the two ensured that they created strong ties with local farmers which resulted in our ‘grow local agriculture policy; in addition, sufficient amount of raw materials were readily available for a steady growth in demand.
From here, Trufoods delved deeper into offering a wide range of market leading jams, canned vegetables, sauces, peanut butter, drinking chocolate and many other products that continued leading the market.
KAVAMA acquired Trufoods after the demise of the esteemed and visionary founder, Dr Shah, who passed on in 2005. This new leadership contributed to the success story of Trufoods with a whole new approach to business.
Going Far And Beyond
Currently, Zesta jam is the market leader in 4 African markets. These are; Kenya, Uganda, Tanzania and Zambia while Kenylon continues to grow popularity in the region. Zesta and Kenylon recently bugged the Super Brands recognition award. A win further affirming that Trufoods brand leadership in the local market.
The Future Looks Bright
In 2009, we took over all production after the shutdown of the Kabazi Canners factory. Our aim is to move all our production to a new, state of the art factory as part of the plan to rising demand for all our products and unmatched product quality.
Customers – to be a customer oriented leader in the provision of quality food products
Products – To exceed our customer’s expectation in product quality, innovation and availability
Processes – To have efficient and effective processes that deliver customer value
People – To be a preferred equal opportunity employer
True to our word
“Trufoods is a market leader in the production and marketing of Region’s most cherished food and grocery brands for over 50 Years. With the promise of nutritious and quality products, Trufoods has genuinely continued to uphold their reputation for bringing tasty goodness to East Africa and beyond.”
Our heritage is keeping our promises to our customers. Some of the values dear to us are; Quality, Consistency, and Innovation.
You can trust that any of our products that you enjoy is the result of a modern production process that is closely monitored, to ensure that they always meet your high standards.
Thanks to our long standing relationship with local farmers, most of the raw materials that go into your chosen Trufoods brand have been hand-picked from the cream of the crop, and are delivered to us fresh.
These are some of the exceptional qualities that make us your choice.
- Customer driven
- Committed to Quality, efficiency and Innovation
- Trust, Integrity and teamwork
- Be mindful of our environment and social responsibility
To be the trusted and sustainable provider of Quality food products in Africa and beyond
We are committed to the provision of high quality and sustainable food products through improved efficiencies, focused customer service and increased brand equity built on Quality products.