In the last 60+ years of going all in making our products, we’ve inspired many consumers who have gone all in to show how much they love them. We are all towards making our communities and our planet an inclusive, healthier and more flavourful place. We stand for Quality and Consistency. We ensure this by picking the best raw materials from our local farmers with whom we have had a long-standing relationship. We continue to be your choice for “On the table” & “In the kitchen”.
Pure Foods to Trufoods under the leadership of Dr. Jayantilial Nemchand Shah (Phd in Food Science and Technology). Manufacturing of Zesta Jams & Sauces commenced.
Expansion through the acquisition of Kabazi canners in Nakuru, Manufactures of Kenylon – Tomato Paste, Baked beans, and Soups.
More value addition to local fruits and vegetables by introducing Fruit juices and Cordials under brands “TRUFRU”, “HEY-HO” & “KENYLON” under the slogan ‘The Friendly Food People’.
After demise of Dr. Jayantilal Nemchad Shah, Trufoods taken over by current owners.
Acquisition of Carlton Products, manufacturer of the ever-popular Choco Primo Drinking Chocolate, Cocoa Powder and Energade Glucose. Other brands from Carlton products were Mamandazi and Golden brew.
Factory expansion, Kabazi Canners closed and all operations relocated to Jogoo Road. This brought improved efficiencies by “being under one roof”.
In line with the growing demand for Trufoods products, we invested in two state-of-the-art jam production lines and one for tomato paste production right from blending to packing.
Due to the diversity of Trufoods products, the slogan changed to “Life’s Variety.”
Awarded the prestigious ISO 22000:2005 Food Safety Management Systems.
Acquisition of Golden Biscuits.
Factory expansion to accommodate the Biscuit plant.
Awarded Best Overall Brand “ZESTA” by Top Star Brands Awards.
More engaging activities both internal and external.
To be the trusted and recognized provider of high quality and innovative food products globally.
We are committed to deliver safe and nutritious food products through innovation and a passionate, dynamic workforce guided by a customer centric approach to enhance brand equity.